Vivo is gearing up to make a significant mark in the mixed reality (MR) space, positioning itself as a direct competitor to established players like Apple's Vision Pro. The tech giant plans to unveil a prototype of its MR headset during the autumn months of September or October, with promises of features that may outshine those of the Vision Pro.
Despite the lukewarm reception of the Vision Pro in terms of sales, vivo remains undeterred, as evidenced by the rapid expansion of its dedicated MR team, which has reportedly reached 500 members. The company is confident that by offering a comparable—or even superior—experience at a more affordable price, it can capture the attention of consumers seeking innovative technology.
Planned "high-fidelity prototype experiences" for the vivo MR device will take place in various cities across China by late 2025. However, the official launch date remains uncertain, contingent on the development of a robust content ecosystem to support the headset, according to statements from a vivo executive.
