OnePlus in 2024: Triumphs and Trials

As OnePlus navigates through 2024, the company has shown remarkable performance with its flagship devices, marking several notable successes. However, along the journey, it also faced obstacles and controversies that could impact its future direction negatively. In this article, we will outline the standout products of the year, as well as the missteps that may shadow OnePlus's achievements.

Star Performer: OnePlus 12

The OnePlus 12 has made a significant impression this year, boasting features that cater to both performance enthusiasts and casual users. Despite a couple of minor drawbacks, many users have praised its design and functionality.

The phone has already been well-received in various markets, solidifying its position as a top-end device for OnePlus.

Potential Winner: OnePlus 12R

The OnePlus 12R, while no longer firmly in the “flagship killer” arena, still stands out with premium features at a more accessible price point. It includes an impressive display, excellent battery life, and swift charging capabilities.

The Snapdragon 8 Gen 2 processor enhances performance, particularly with adequate cooling mechanisms for extensive usage. Although the main camera shines, the absence of a telephoto lens and a mediocre ultra-wide performance have raised some concerns.

Interestingly, the R-series was newly introduced in the US but encountered some unexpected issues that have left some fans uncertain about its future.

Challenging Spot: OS Support Policy

OnePlus faced criticism for its operating system support strategy with its announcement regarding the longevity of updates for devices like the OnePlus 11. COO Kinder Liu's remarks suggested a shift in strategy that may not align with customer expectations for enduring software support.

This stance raises questions about the brand's commitment to maintaining long-term user satisfaction when compared to competitors promising extended support.

A Cool Addition: OnePlus Nord 4

The OnePlus Nord 4 is a breath of fresh air, offering a stunning design and a powerhouse battery life aided by its 5,500mAh capacity. Though it's wired-only, the lightning-fast 100W charging is impressive.

Its standout appearance and competitive pricing have made the Nord 4 a favorite among budget-conscious consumers in 2024.

Missed Opportunity: OnePlus Nord CE4 Lite

In contrast, the OnePlus Nord CE4 Lite has not lived up to its siblings' standards, despite some enhancements. The lack of an ultra-wide camera and limitations in video capture capabilities have disappointed users.

This model missed the mark against its competitors and highlights where OnePlus could improve its offerings.

Uncertain Future: OnePlus Open

Regarding foldables, the OnePlus Open has garnered attention, but the lack of a follow-up has left fans in suspense. With the market for foldables expanding, the company's hesitation could pose a challenge as rival brands advance swiftly with innovative offerings.

Despite rumors of future models, clarity about OnePlus's commitment to this segment remains elusive.

Summary of Devices Reviewed