Oppo Announces Biannual Launch Strategy for Find Series Smartphones

Oppo has recently confirmed a significant shift in its product launch strategy for the flagship Find smartphone line. Zhou Yibao, an executive at Oppo, shared this information on Weibo, revealing that the company will now hold two major launch events each year—one in the spring and another in the autumn. This strategic move aims to keep the Find series fresh and competitive in the ever-evolving smartphone market.

The latest additions to the series, the Find X8 and Find X8 Pro, made their debut last autumn. It is anticipated that the upcoming Find X8 Ultra and Find X8 Mini will launch this spring, providing consumers with an exciting lineup of devices.

Oppo Find X8

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Oppo Find X8 Pro

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The Oppo Find N5 is also set to undergo a rebranding for international markets. Recent leaks from Digital Chat Station suggest that the Find X8 Ultra prototypes currently under testing feature a telephoto macro camera, although concerns persist regarding its performance. Whether this component will make it to the final product remains to be seen as the launch dates approach.