Even though Elon Musk proudly calls the Cybertruck "the best vehicle Tesla has ever made," the sales figures paint a far less flattering reality. Tesla originally aimed for 250,000 units in annual deliveries, yet managed to ship only 20,237 trucks this year — a steep 48% decline compared to the year before. With numbers like these, it came as little surprise when Musk announced on X that the company will "wind down production" of the angular pickup next year.
While "winding down" might sound like a gentler way to break the news, it almost certainly means the Cybertruck is headed for discontinuation. The warning signs were visible about a year ago when the executive in charge of the Cybertruck program departed, and sales have only continued to slide since then. To make matters worse, Australia and New Zealand recently joined an expanding list of countries where the stainless-steel pickup cannot be officially sold.
Much of the Cybertruck's struggle comes down to its polarizing design and sheer bulk. The vehicle has raised serious safety concerns among regulators, and in some markets its weight requires drivers to obtain a special permit just to get behind the wheel. As a result, Tesla has essentially been depending on the US alone for any meaningful volume of sales.
According to Musk, the Texas Gigafactory will now shift its focus toward ramping up output of the Cybercab — Tesla's next big gamble. The company's robotaxi service is already rolling out in Texas and is expected to expand to more states and international markets in the near future, so Tesla needs to scale production quickly to build a fleet large enough to support its driverless taxi ambitions.
Tesla may not be officially declaring the Cybertruck dead, but the writing appears to be on the wall. The Texas Gigafactory is the only plant in the world equipped to build the truck, and once those assembly lines switch over to Cybercabs, it's difficult to imagine any other Gigafactory picking up the slack.
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