Mivi Expands Its Horizons by Launching into the Smartphone Market

In a notable shift from its core focus, Mivi, a prominent Indian brand known for its audio products, has unveiled plans to enter the highly competitive smartphone market. Following recent entries by brands like Fire-Boltt, which launched the Boltt Ace and Boltt Evo, Mivi's foray adds excitement to the evolving tech landscape in India.

The company announced via an official post on X that it is set to launch a 5G smartphone in India this September. This upcoming device will be powered by a Snapdragon chipset, promising a robust performance for users.

The teaser image reveals the smartphone in an appealing green color, featuring a sleek flat rear panel and rounded edges on its frame. The tagline “Pretty Powerful” suggests emphasis on its capable Snapdragon processor. More specific details regarding the phone are anticipated to be announced in the near future.

Reports indicate that Mivi's smartphone will be competitively priced under INR 15,000, making it a strong contender in the budget segment. Notably, it is expected to be the only smartphone within this price bracket to include a Snapdragon chipset, creating an exciting proposition for consumers.

Established as a trusted name in consumer electronics, Mivi has carved a niche in the audio market, offering a range of high-quality Bluetooth speakers, TWS earbuds, soundbars, and comprehensive home theater systems. With its new smartphone venture, Mivi aims to diversify its offerings and capture a significant share of the smartphone market.