Xiaomi Auto is gearing up for its international market entry, establishing a new international website that marks a significant step forward as it prepares to launch in Europe in 2027. This initiative reflects the company's ambition to transition from a well-known smartphone manufacturer to a competitive player in the automotive industry.
Since introducing its first vehicle, the SU7, Xiaomi has primarily focused on the Chinese market. However, the company’s President, William Lu, has assured stakeholders that the brand will expand into European markets by the latter part of 2027.
With the launch of its international website, Xiaomi Auto aims to provide potential customers with access to the latest news about its automotive developments. Notably, the site features a detailed narrative of how Xiaomi evolved from a smartphone company into an automobile manufacturer.
Visitors to the site can explore information about the company's global research and development facilities, its manufacturing plant, and cutting-edge innovations including Hyper Die-Casting, HyperEngine, the High-Voltage platform, as well as the HyperOS-powered Smart Cabin and the Hyper Assisted Driving system.
It's important to note that Xiaomi has yet to confirm which specific models will be available outside of China, meaning that the vehicles featured on the international website might differ from those eventually released in Europe or other markets.
An official X account for Xiaomi Auto's global operations has also been launched, where enthusiasts can stay updated by following here.
