Xiaomi, traditionally recognized for its smartphones, is setting the stage for its expansion into the automotive market. Following its initial foray into car manufacturing with the introduction of the SU7, the company has focused primarily on its domestic market in China. However, the automotive division is gearing up for a larger audience, targeting a launch in Europe by 2027, as recently affirmed by Xiaomi's President, William Lu, who indicated that we should expect to see the brand’s vehicles in the European market in the latter half of next year.
As part of these preparations, Xiaomi Auto has unveiled an international version of its website, which can be accessed here. This platform features the most current updates on Xiaomi Auto, highlights the brand's transition from a smartphone vendor to an automobile manufacturer, and provides insights into the company's future directions.
The website also sheds light on Xiaomi's global research and development facilities, its manufacturing plant, and its suite of innovative technologies, including Hyper Die-Casting, the HyperEngine, the High-Voltage platform, the HyperOS-powered Smart Cabin, and the Hyper Assisted Driving system.
It is important to note that Xiaomi has not yet confirmed which specific models will be available in international markets, meaning that the vehicles showcased on the new global site may differ from those offered in Europe or elsewhere.
Additionally, Xiaomi Auto has launched an official X account to keep global customers updated on their operations, which you can follow here.
