AT&T has announced the launch of its new service called eSIM by AT&T, designed for visitors to the US, Canada, and Mexico. This initiative coincides with the FIFA World Cup taking place from June 11 to July 19 in these three countries, making it an ideal option for World Cup attendees.

The eSIM by AT&T is available in four pricing tiers: a one-day pass for $3.99, which is exclusive to the US; a seven-day pass priced at $15.99 for the US or $24.99 for all three countries; a 15-day pass at $25.99 for the US or $39.99 for North America; and a 30-day pass at $40.99 for the US or $59.99 for all three countries. These prices include all taxes and fees.

The eSIM service provides unlimited data with 5GB of hotspot access. Passes that will include unlimited talk and text will be available soon. To use eSIM by AT&T, travelers must have an unlocked smartphone that supports eSIM technology. They will need to download the Connect on Demand by AT&T app from either the iOS App Store or the Google Play Store for Android devices. Upon arrival in the US, users can utilize the app to purchase and activate their eSIM.
"Travelers expect connectivity to be simple, seamless, and dependable from the moment they arrive at their destination. With eSIM by AT&T, we’re delivering an easy, flexible way for international travelers to stay connected so they can follow every match, share every experience with friends and family back home and make the most of every meaningful moment during their stay."