According to a recent report from Counterpoint Research (CR), the Indian smartphone market experienced its weakest quarter in six years, with shipments declining by 3% compared to the same period last year.
Leading the market is vivo, with a 20.8% share, followed by Samsung at 17.4%, Oppo at 13.6%, Apple at 9%, Realme at 8.9%, Xiaomi at 7.9%, Poco at 4.2%, iQOO at 2.6%, and OnePlus at 1.8%. Notably, the brand Nothing, including its CMF sub-brand, saw the largest growth at 47%. Additionally, Google emerged as the fastest-growing brand in the premium segment (priced above INR 45,000) with a growth rate of 39%. However, neither Nothing nor Google ranked in the top five smartphone brands.
Oppo reported an 8% year-on-year growth, making it the fastest-growing brand within the top five. This growth was primarily driven by strong sales of the A and K series, as well as the mid-range Reno models. Xiaomi's offerings in the INR 10,000-20,000 segment also experienced double-digit growth.
It is worth noting that Apple's absence from the pie chart in the image is unclear. Furthermore, CR separates sub-brands from their parent brands, as seen in their reporting, presenting these figures for informational purposes. This does not necessarily indicate that Poco was the sixth largest brand (or seventh, including Apple) in Q1 sales.
CR's analysts predict a double-digit sales decline in Q2 compared to the same quarter in 2025, attributing this decline to high memory prices and weak demand for entry-level devices, which continue to negatively impact overall volumes. For the entire year, the market is projected to shrink by 10% compared to 2025, with rising memory costs affecting affordability and extending replacement cycles.
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