According to a new report by Counterpoint Research (CR), the Indian smartphone market experienced its weakest quarter in six years between January and March, with shipments declining by 3% compared to the same period last year.
Currently, vivo leads the market with a 20.8% share, followed by Samsung at 17.4%, Oppo at 13.6%, Apple with 9%, Realme at 8.9%, Xiaomi at 7.9%, Poco at 4.2%, iQOO at 2.6%, and OnePlus at 1.8%. Notably, the brand Nothing, including its CMF sub-brand, showed significant growth at 47%. In the premium segment (above INR 45,000), Google was the fastest-growing brand, achieving 39% growth, though neither brand featured in the Top 5 rankings.
Oppo recorded an 8% year-on-year increase, making it the fastest-growing brand within the Top 5. This growth was primarily driven by strong performance in the A and K series, alongside the mid-range Reno models. Xiaomi's segment priced between INR 10,000 and 20,000 also saw double-digit growth.
Regarding the image above, it is worth noting that Apple is not represented in the pie chart. Additionally, CR separates sub-brands from their main brands for reporting purposes, although this presentation does not necessarily indicate Poco's position in overall sales during Q1.
CR researchers predict a double-digit decline in sales for Q2 compared to Q2 2025, attributing this trend to high memory prices and weak demand in the entry-level segment, which are expected to continue affecting overall volumes. For the entire year, the market is anticipated to decline by 10% compared to 2025, as ongoing memory price issues impact affordability and extend replacement cycles.
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