Apple’s Late Entry into the Foldable Market: Will It Live Up to Expectations?

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Apple’s Late Entry into the Foldable Market: Will It Live Up to Expectations?

As rumors circulate about Apple's highly-anticipated foldable iPhone, the excitement seems to be waning. Set to launch alongside the iPhone 18 Pro and iPhone 18 Pro Max later this year, the foldable iPhone appears to be facing stiff competition from established players in the market, such as Samsung. With the Galaxy Z Fold 7 leading the charge with impressive features, Apple’s delayed entry raises questions about whether its foldable can make a impactful debut.

Apple's Missed Expectations

One of Apple's key aspirations was to deliver a flawless folding experience free of the dreaded display crease. Unfortunately, reports indicate that the foldable iPhone will have a crease, albeit a shallow one. This falls short of Apple’s self-set standard and highlights a significant stumble in its approach to entering the foldable smartphone arena.Foldable iPhone display crease details have emerged with production processes for the display and the hinge already underway. While the anticipation was framed around perfection, it appears that Apple has faltered at its most critical goal.

Galaxy Z Fold 7 with improved display
The Galaxy Z Fold 7 almost eliminates the display crease. | Image by PhoneArena

Samsung Leads with Innovations

Meanwhile, Samsung has made significant strides in resolving the crease issue. The upcoming Galaxy Z Fold 8 is anticipated to surpass its predecessor, the Galaxy Z Fold 7, by featuring an even more refined display experience. With such advancements in the foldable segment, consumers may be swayed towards Samsung, especially if Apple retains some notable shortcomings.

Samsung Foldable Display without Crease
This is a Samsung foldable display with no crease. | Image by Ice Universe

Shortcomings of the Foldable iPhone

Early reports suggest that pricing for the foldable iPhone may be lower than initially expected, potentially below the rumored $2,400 tag. However, its distinct position in the market doesn't seem convincing enough. Besides lacking Face ID and offering limited color options—restricted to only black and white—Apple's foldable might struggle to attract dedicated fans accustomed to more advanced features and designs in its other iPhone models.

Leaked foldable iPhone Sketch
Leaked foldable iPhone proportions. | Image by Momentary Digital

Despite its marketing efforts to position the foldable iPhone as a superior alternative to the Pro Max models, the device doesn’t quite hit the mark for die-hard Apple enthusiasts. As the launch approaches, only time will tell if this first-generation foldable lives up to the expectations set by Apple’s loyal customer base.

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