Apple will host a "special Apple Experience" across New York, London, and Shanghai on Wednesday, March 4. Unlike a traditional keynote, this event will offer hands-on experiences for media members to test new devices, which will be announced prior to the gatherings.
Apple Experience inviteMark Gurman from Bloomberg suggests that multiple announcements are expected between March 2 and March 4, primarily in the form of press releases. Anticipated releases include the new iPhone 17e along with new iPads and MacBooks. A new entry-level iPad is set to debut, featuring the Apple A18 chipset, alongside the latest iPad Air models in both 11-inch and 13-inch sizes equipped with the Apple M4 chip.
iPhone 17e renders
For the MacBooks, Apple is expected to introduce its long-rumored entry-level MacBook (J700), which will be powered by the A18 Pro chip and come in multiple color options. These colors are rumored to be similar to those in the invitation poster: yellow, green, and blue, with additional options including pink, silver, and dark grey. New MacBook Air and Pro models featuring upgraded M5, M5 Pro, and M5 Max chips are also anticipated.
MacBook (2026) rumored color optionsJohn Gruber from Daring Fireball predicts a day-by-day rollout of new Apple products, along with a projected launch order. According to his blog post, the iPhone 17e could be revealed on Monday, followed by the new iPads on Tuesday, and the new MacBooks on Wednesday.
Source (paywall)