In a recent earnings call, Apple CEO Tim Cook revealed that the company's Visual Intelligence feature is currently the most sought-after addition among iPhone users. As Apple continues to innovate its AI capabilities, this feature stands out for its practical applications, although changes are anticipated with the upcoming update to Siri in iOS 26.4.
The Rise of Visual Intelligence
Visual Intelligence is integrated within the Camera Control feature, available on the iPhone 16 and iPhone 17 series, including the iPhone Air. For models lacking this feature, such as the iPhone 15 Pro and iPhone 15 Pro Max, users can access Visual Intelligence through the Action Button or Control Center. This AI-driven tool allows users to view details about nearby restaurants, including operational hours and menus, simply by pointing their camera. Moreover, it features capabilities like text translation, summarization, and reading aloud. Users can also identify various landmarks, animals, and plants with ease.
Engaging Users with AI
Cook noted that the uptake of Apple Intelligence has been exceptional since its launch in 2024. iPhone users benefit from a suite of features, including the ability to summarize emails, block unwanted content, write in different tones, and create unique images, all powered by advanced AI technology. The Image Playground allows for artistic creations in styles such as Anime or Oil Paintings.
Siri's Limitations and Future Updates
Despite these advancements, the delay in integrating a chatbot function for Siri has led to critiques regarding the effectiveness of Apple Intelligence. However, updates in iOS 26.4 are set to enhance Siri's capabilities. This upgrade will transform Siri into a Large Language Model (LLM), enabling it to engage in more natural conversations. Features like Personal Siri will allow users to query specific information across their texts and emails seamlessly.
Your Opinion Matters
Do you have a favorite Apple Intelligence feature on your iPhone?
Looking Ahead
In the upcoming iOS 26.4, users will be able to command Siri to perform tasks like editing photos and managing contact information seamlessly. For those searching for a sophisticated digital assistant capable of deep inquiries, they might have to wait for Siri's enhancements in iOS 27 this year, or consider alternatives like Google's Pixel with Gemini.
