Why Apple Chose Google Gemini Over Anthropic's Claude for Siri

In the competitive landscape of artificial intelligence, choices made by tech giants like Apple can have a significant impact on the future of their services. Recently, Apple was faced with a crucial decision regarding the AI that would power its virtual assistant, Siri. While they explored various options, the cost associated with Anthropic's Claude AI proved too high. Ultimately, the partnership with Google's Gemini AI emerged as a more viable alternative.

Apple Explores AI Alternatives

Despite its ample resources, Apple is cautious when it comes to spending. Reports indicate that the tech giant engaged in discussions with Anthropic about integrating their Claude AI into Siri. However, Anthropic's proposal reportedly demanded "several billion dollars a year," a price Apple was unwilling to pay. Consequently, the company decided to proceed with Google’s Gemini AI instead.

The Cost Factor in Apple's Decision

While Apple's agreement with Google remains undisclosed, estimates suggest the cost for Gemini AI is around $1 billion annually—significantly less than what was proposed by Anthropic. Furthermore, reports indicate that the cost of partnering with Anthropic could escalate dramatically in the future, making Google's offer appear more attractive in comparison.

Beyond Siri: Apple's Broader AI Goals

Apple's approach to AI isn't solely limited to its partnership with Google. The company is also collaborating with OpenAI, leveraging ChatGPT to enhance various features across its devices. This diversification in AI partnerships indicates Apple's commitment to continually improve user experience while exploring its options for developing proprietary AI models in the long run.

Looking Ahead: Siri's Bright Future

With Gemini power incoming, the revamped Siri is expected to perform more intelligently by leveraging data from the user's screen and applications to provide relevant information. Users can look forward to seeing the upgraded Siri during the beta release of iOS 26.4, anticipated to launch in early 2024.

A Competitive AI Landscape

The race among generative AI models is intensifying, with each model exhibiting unique strengths. While Claude has shown promising enhancements, Gemini’s robust capabilities position it as a worthy contender. Ultimately, what matters most is the ability of whichever AI Apple selects to deliver an exceptional and efficient user experience.

As we await the arrival of the new Siri, one thing is certain: Apple's careful deliberation in choosing its AI partners will play a pivotal role in shaping the future of its technology.