In a surprising turn of events, the price of the iPhone Air has dropped dramatically by $360, leading to frustration among early adopters who feel cheated. Released in September 2025, the iPhone Air has struggled in the market, and this sudden price reduction has sparked outrage among those who purchased the device at the higher price. Let's explore the details surrounding this controversy.
What's Happening?
Reports indicate that some retailers in China are slashing prices on the iPhone Air by as much as 2,500 yuan (approximately $360), causing a rush among consumers that quickly led to stock shortages. One particularly discontented customer shared their experience of purchasing the phone just hours before the discounts were applied. With the phone already activated, they found themselves unable to return it, leaving them feeling misled.
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While purchasing from official Apple Stores typically allows for a hassle-free return within 14 days, one unfortunate buyer lamented the challenge of reaching their local store due to heavy traffic, leading them to opt for an Apple-authorized retailer instead.
Consumer Discontent
The price drop of the iPhone Air raises questions about the phone's value and market perception. While discounts may boost sales, they also leave loyal customers feeling frustrated as they watch the price plummet shortly after their purchase.