Those who closely follow the automotive industry know that it's nearly impossible to overlook Geely, a Chinese conglomerate that owns a wide array of car brands, including well-known names like Volvo, Polestar, Smart, Lotus, Zeekr, and Lynk & Co. At this year's CES in Las Vegas, the head of global communications announced the company's intent to enter the US market.
This announcement is particularly surprising, given the escalating trade tensions between the US and China, which have led to significant tariffs on Chinese imports and strict regulations on Chinese software. However, with Volvo and Polestar already present in the US market and operating local production facilities, the entry of other Geely vehicles may encounter fewer barriers, notwithstanding the tariffs.
There is, however, a significant caveat. Ash Sutcliffe, the head of global communications for Geely Holding Group, indicated that the company will provide more details regarding its US expansion within the next 2-3 years. It's important to note that he specifically used the term "announce" rather than suggesting an imminent launch.
Many speculate that Geely may be awaiting a shift in the US administration that would be more favorable to business dealings with Chinese companies.
Regardless, Geely showcased several of its models to tech journalists at CES 2026. When questioned about potential challenges related to tariffs, Sutcliffe confidently asserted that Geely is an international company capable of navigating such issues while complying with various global regulations.
